The website has become an effective sales tool and an expert resource on conifers. Its thoughtful structure and design attract new customers and streamline their journey from selection to purchase.
Severny Posad
Development and Design of the Website for the Severny Posad Forest Nursery
(01)
about the project
project goals and objectives
The project goal is to create a modern, user-friendly and informative website that:
1) Increases brand trust and boosts sales
2) Highlights competitive advantages
3) Simplifies customer communication
Key project objective:
Develop conversion-centered design reflecting product naturalness and eco-friendliness.
(details)
type
website
category
forest nursery
services
design, front-end, back-end, content
tech stack
CMS WordPress
(02)
main idea
content
Design that ‘smells like the forest’. How we achieved this:
1) Chose natural colours and eco-style. Added high-resolution photos showing every needle. Used simple fonts for easy mobile readability.
2) Created a simple structure and application form without unnecessary steps.
3) Designed each product card with comprehensive seedling specifications alongside images.
(03)
benefits
For business:
Increased online sales, reduced manager workload as some queries are handled through the website, and increased brand recognition.
For users:
Convenient seedling selection, transparent pricing, and appealing visualization.
