We developed the design based on the corporate style. The dominant colours evoke a sense of stability, reliability, and competence – key values for B2B clients in logistics.
Specifically for this project, we created custom illustrations unavailable elsewhere online. This not only enhanced the site's visual appeal but also effectively differentiated the company from competitors.
RZD
Website Development and Design for RZD: Business Asset
(01)
about the project
project goals and objectives
To present the website of a container transportation company as modern, technological, informative, and trustworthy, while ensuring it adheres to RZD's strict corporate style.
Objectives:
1) Clearly present the multimodal container services and the company's advantages;
2) Ensure the website's functionality is user-friendly;
3) Develop an original design that strictly adheres to RZD's corporate style;
4) Ensure the content is informative and up-to-date to build trust.
(details)
company
RZD
type
website
category
services
services
design, front-end, back-end, content
(02)
main idea
Our team has created an effective website structure focused on the needs of a B2B audience. Here you can learn more about the company, its advantages, services and additional opportunities in Russia and abroad. You can also explore routes, submit a service request or find a suitable job vacancy.
(03)
work process
We prioritized key customer inquiries and featured them on the main page. Thoughtful navigation enables quick access to relevant information, while a strategically placed request form minimizes conversion barriers.
The route map clearly demonstrates operational geography and scale, helping to build trust. The services section addresses customer concerns by showcasing how solutions apply to specific business needs.
Interface simplicity results from meticulous structuring of complex information.
The website successfully fulfills B2B promotion objectives: highlighting advantages, adhering to RZD's corporate style, and transforming complex logistics into clear, accessible services. Its strengths lie in focusing on solving specific client business problems and emphasizing process technology.