Pari
Pari Underdogs. Predictions
from tailed experts

1) Create a platform where foundation’s wards could make ‘predictions’ for matches;

2) Make the website convenient for players wanting to use animal predictions in their bets;

3) Draw attention to homeless animal issues through an unconventional format;

4) Increase PARI’s audience engagement through social components and interactive content.

The design was made light and friendly, using PARI's primary colours and large photos of dogs. Each animal predictionist got a dedicated card with a video, name, and short description.
This created an emotional connection with users.

Thus, the website became a tool for an unusual way to analyze bets and an opportunity to help animals. The client gained increased audience loyalty, positive PR, and a new influx of users through social media.