We identified two areas: form and content. If we talk about the form — all the visualization of the website is built around that friendly panda. It appears on all the main pages and often becomes the main design accent. We built the website on the basis of the brand identity and illustrations of the main character provided by the client – we developed new variations of interactivity, worked out additional illustrations to bring our panda to life. We created a lot of animations with it, such as this one – with a panda moving through the recipe cards.
Let's move on to the content. Just as Hungry Panda products are friendly to the body, our website had to be as user-friendly as possible. The goal was not only to provide simple navigation but also to provide a clear overview of the still unfamiliar brand and its products.
The user has two main streams: product and brand. In the brand, you can learn about the mission and values, and read reviews. In the product, you can get acquainted with the entire range, read reviews, view ingredients and detailed descriptions of specific products, and find interesting recipes in a separate section. Since our audience consists of people who care about how and what they eat, the recipes are tagged with labels indicating vegan/non-vegan, cooking time, and calorie content. The website also features a convenient map that helps users find stores in their city selling Hungry Panda products.
