Dodo Pizza
Dodo Pleasant Bonus Website Development

Dodo Pizza is a fast-food restaurant chain founded in Russia in 2011. By 2023, it includes over 800 establishments in 17 countries worldwide, including Russia.

Create a website to support the Pleasant Bonus promotional campaign held in 2023. The campaign’s essence: customers who made purchases above a certain amount received a promo code that could be redeemed to buy a drink, snack, or dessert for 1 ruble.

• We chose a mini-landing page format that would answer customer questions and encourage participation in the campaign.
• We conveyed the campaign’s essence through infographics allowing users to see order amounts and their corresponding gifts.
• To demonstrate how easy it is to participate in the campaign, we created a three-step instruction, including all essential terms in less than 40 words.
• To reduce the load on the support service, we added an FAQ section addressing the most common questions about the campaign.
• Along with the website, we prepared display advertising banners matching the style of the landing page.
• Since the campaign took place not only in Russia but also in Kazakhstan, a version in Kazakh was created.