Danone
Danone Website Development: #IAmConscious

Danone is a producer of food products and water, as well as a socially responsible company actively implementing various green initiatives. #IAmConscious is a joint campaign by the League of Zero Waste, a Danone initiative, and the Perekrestok supermarket chain. Our team prepared and managed the campaign, including design development, programming, support, communication with participants, and the drawing and awarding of prizes.

The goal of the campaign was to encourage customers to develop habits of conscious nutrition and to pay attention to the eco-friendliness of product production and packaging. Since forming new habits is challenging, customers were motivated to participate actively through a chance to win one of 30 prizes of 10,000 points on their Perekrestok Club card or one of five iPhone 12 Pro devices. To enter the campaign, customers needed to purchase Danone products included in the promotion and register their receipt – either by scanning it with a phone camera directly on the website or by entering the details manually.