33 Penguins
Development and Design of the 33 Penguins: Franchise Website
(01)
about the project
We developed a promotional website for the 33 Penguins brand. The site is aimed at potential franchisees interested in opening their own outlet and running a business under the 33 Penguins franchise.
Ice cream, desserts, and beverages under the 33 Penguins brand have been produced in Tomsk since 2004. Just two years after the brand's launch, the company began actively developing its franchise network. Since 2006, about 1800 points of sale have been opened across Russia, Belarus, Kazakhstan, Kyrgyzstan, and Uzbekistan.
(02)
goals and objectives
The landing page was designed to provide comprehensive information on why to choose the 33 Penguins franchise and how to do so. The overall task was to make the franchise purchase process as transparent as possible for prospective entrepreneurs while highlighting all the benefits of partnering with the brand.
(03)
solution
We developed the concept of a landing page designed to be attractive and informative for potential franchisee partners. The landing page highlights the advantages of purchasing a 33 Penguins franchise, outlines the terms of cooperation, and details available support opportunities. Special attention was given to the visual component of the landing page. The design fully aligns with the company's branding, featuring large, high-quality, and vibrant photographs of the products.
(04)
content and internal mechanics
- The first screen follows a classic layout. For visitors ready to purchase the franchise, there is a direct link to the application form. Those seeking more information can simply scroll down or click a button to navigate to the special offers section.
- If a visitor unfamiliar with the brand lands on the page, the second screen provides key figures and facts about 33 Pinguins, along with a video showcasing the products.
- Special emphasis is placed on the advantages of partnering with the brand, with several sections dedicated to this. 33 Penguins offers attrective conditions, such as 0% royalties or a design project without a contract, so there was much to talk about.
- If a potential partner wanted to learn more about the product range, they could click on the product category in the slider. This opened a new browser tab directing them to the relevant section of the main website. After closing that tab, the user would return to the landing page.
- Special emphasis is placed on the visual part. The products, sales points formats, and photos of already opened outlets clearly demonstrated to future franchisees what their business would look like.
- Social proof is a separate story. We focused on building user trust by featuring ratings, reviews, and video testimonials on the landing page.
- A key feature is the profit calculator. It requires no data input – users simply move sliders to estimate their potential monthly earnings.
- Since the application form was relatively complex, with 6 fields, we divided it into stages. Each new question appeared only after the user answered the previous one.
