Delimobil
Development of a Promo Page
for Delimobil x Mortal Kombat 11
(01)
about the project
Delimobil is a network for short-term, pay-per-minute car rentals operating in Moscow, St. Petersburg, and other Russian cities. As one of the largest car-sharing services, it is an excellent alternative to taxis, personal cars, or public transportation.
(02)
result
We developed a promotional page for a car-sharing service campaign — the Delimobil x Mortal Kombat 11 promotion. "FIGHT" was the motto of this project. Within two weeks, we collaborated with Delimobil to launch a campaign timed with the release of the long-awaited game Mortal Kombat 11. The campaign website featured a participant leaderboard, ranked by total rental duration during the promotion period. Minutes were doubled for trips taken in cars with special Mortal Kombat branding.