The main goal was to modernize the website and prepare the platform for the sales season. Additionally, it was necessary to build brand positioning, demonstrate family values, and increase purchase conversion.
Tasks:
1) Rethink outdated landing design into a full ecosystem website;
2) Establish clear communication between the ecosystem and users;
3) Create intuitive navigation;
4) Increase user trust.
First, we studied the target audience (parents aged 25-40), analyzed competitors, audited the old website, and identified key user scenarios.
As a result, we identified the need for a new information architecture focused on the ecosystem.
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Through design, we created a sense of security and emphasized the ‘family’ style by choosing a warm, friendly palette.
Beyond references to reliability and technology, we added vibrant accent images depicting family and children's emotions with devices.
The updated website helps customers easily choose the suitable device from a reliable brand, while the business gains higher conversion rates and increased loyalty.
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The website successfully transformed the brand's online presence from a product landing page into a family ecosystem promotion tool. Through thoughtful design, intuitive navigation, and a well-designed tech stack, it addresses key business objectives.
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